EP198 - PPC + SEO - Better Together

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) with Navah Hopkins (@navahf) Q1 How much do you currently interact with SEOs on your team/working with your clients/stakeholders? Q2 On a scale of 1-10 where would you put your SEO empathy (your understanding of SEO rules of engagement and why SEOs do what they do)? Are you interested in raising that number (why or why not)? Q3 Where do you see your job ending and an SEO’s job beginning on landing pages, domains, etc? Have you experienced any conflicts in these areas with an SEO team? Q4 What do you wish SEOs would account for and/or understood better in working with us PPCs? Q5 Is there data that you regularly share with an SEO team and/or that you get from an SEO team? How does this impact your PPC strategy and work? Q6 How do you handle questions of attribution and ROI when the data tells conflicting stories of who was the bigger hero between SEO and PPC? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup