EP194 - How Best To Use Data in PPC with Sonika Chandra
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) with Sonika Chandra Q1 What role does reporting and PPC data play in how you do your job? Are you working with data daily, weekly, monthly? Q2 What metrics do you find most useful to regularly report on? Did you decide on the metrics and/or were they requested by clients or stakeholders? Q3 How frequently are you using this data to make optimizations? Q4 Do you use any PPC Data to inform ad copy or other creative asset development? If yes, what are you doing? If not, why not? Q5 Do you use any PPC Data to inform marketing budget distribution? What data points do you use for this? Q6 Are you using any PPC Data to influence other digital marketing channels? Ex. SEO, Email marketing, content development? Q7 Do you have a favourite data point that you think gives you special insight into something? How did you come to use it? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
