EP191 - Frederick Vallaey's Unlevel the Playing Field
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini, co-led by author & founder Frederick Vallaeys Q1 How much automation are you currently using in your Google Ads accounts? What types are you using? Q2Do you use smart bidding across the board or only for certain campaigns? Q3 Have you tested the fully automated cross channel Performance Max campaign type and how would you feel if it replaced legacy campaign types? Q4 What tricks do you have for helping automations perform better? Any optimization tips and/or ways you’ve prevented failures? Q5 In what scenarios do you feel manual management is still better than automated #ppc? Q6 How do you plan to stay relevant in a #ppc world where more and more of what we used to do is getting automated? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
