EP189 - Digital Advertising & Privacy - Can They Coexist

#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How concerned do you think advertisers should be about user privacy? Q2 Are your clients or stakeholders concerned about user privacy? What do you think is shaping their current attitudes? Q3 Do you have different views on user privacy as a marketer versus you as a consumer? If so, how do you reconcile those views? Q4 Google recommended getting “clear consent” from your customers regarding use of first party data in their latest presentation on privacy. How feasible do you think this is? Q5 Do you think the use of first party data is inherently more privacy protective than the use of third party (cookie) data? Q6 Are you and your clients or stakeholders planning for and/or taking any active steps with regard to data privacy when it comes to your digital advertising? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup