EP187 - Ad Targeting and Figuring Out Who/What to Target with Tiffany Shears (PPC Manager)

Q1 What are your thoughts/how do you feel generally about targeting in PPC? Is it simple? Complex? Harder now? A level of sorcery you wish you could fully unlock? Q2 How specific is your targeting in paid search? What are you using - keywords, audiences, custom lists, dynamic search features, etc.? Why do you use what you use? Q3 How specific is your targeting in paid social? What are you using - interests, demographics, custom lists, lookalikes, etc.? Does it differ by platform? Why do you use what you use? Q4 On average, how good or confident do you feel that you’re currently targeting the “right” people with your paid search ads? Why? (Next Q will be about paid social) Q5 On average, how good or confident do you feel that you’re currently targeting the “right” people with your paid social ads? Why? Q6 Do your clients or stakeholders have incorrect or misguided ideas about who their actual or potential customer base actually is? How do you know it’s not right? What do you do in this situation? Q7 What kind of data points do you use to help determine who you should be targeting and how to actually reach them? Thank you for listening! #PPCChat Roundup is sponsored by Opteo - A complete toolkit for Google Ads managers. For a 60 day free trial of their Google Ads automation tool go to www.opteo.com/ppcchat Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup . Tiffany Shears can be mostly found on Twitter (twitter.com/tiffanyjshears)