EP183 - MER vs ROAS with Etgar Shpivak (CEO & Top 25 PPCer '21)

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)  Q1 Are you at all familiar with the term MER (Media Efficiency Ratio)?  Q2 Are you currently tracking MER and/or ROAS in your accounts? Why are you using the method you’re using?  Q3 Is MER something you are interested in using in your accounts? Why or why not?  Q4 Is ROAS becoming more difficult to track in accounts since attribution has gotten murkier with iOS 14.5/Apple’s ATT? If you're finding this so, how are you handling this?  Q5 What are your biggest challenges when it comes to tracking and/or reporting on things like ROAS or MER in your accounts?  Q6 How do you think we need to be thinking and talking about attribution and success metrics in the future? How might MER factor into this for you?  Q7 Which ad platforms have you noticed being the most affected by tracking and/or attribution issues?  Q8 If you’re using MER, how are you tracking effectiveness across multiple platforms?  #PPCChat Roundup is sponsored by Opteo - A complete toolkit for Google Ads managers. For a 60 day, free trial of their Google Ads automation tool go to www.opteo.com/ppcchat Thank you for listening!  Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup