EP182 - BFCM - How Did It Go

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Were you running any Black Friday (BF) or Cyber Monday (CM) specific campaigns this year? If so, on which platforms? Q2 How did your BF and CM campaigns do this year? How does this compare to last year’s performance?  Q3 Did any one platform significantly over or under perform for you? Any thoughts as to why? Q4 As a consumer, what was your impression of the BF and CM sales offers this year? Q5 If you are not running e-comm accounts, did you notice any changes in your accounts during this period (such as higher CPCs, impression changes, conversion rate changes, etc.)? Q6 For non e-comm accounts - did you pause your ads? If so, on all platforms or just some? Q7 Do you have anything planned for December to try to keep sales flowing? Have there been any disruptions that you’re dealing with? Q8 Anything weird you ran into that you’d like to get an opinion on from the PPC community? #PPCChat Roundup is sponsored by Opteo - A complete toolkit for Google Ads managers. For a 60 day, free trial of their Google Ads automation tool go to www.opteo.com/ppcchat Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup