EP172 -Display Ads & Updates with Hélène Parker (Chief Programmatic Sensei)
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you currently running any display campaigns on Google Ads? If so, which kind? If not, why not? Q2 On its surface, it sounds like what we have asked for, well forever - automation available, but options for advanced advertisers... But, I am not sure if that is how it will really be? Optimized targeting seems to be on by default too, which is not awesome. Q3 These new campaigns will also include “optimized targeting” which is on by default - thoughts? Q4 What are your thoughts on Google display advertising in general? Q5 Have brand safety concerns increased, decreased or stayed about the same for you in the past 12 months? Q6 Are you using other networks for your display advertising if not Google? How do you like them? And why did you choose them? Q7 What is your biggest challenge or frustration in display right now? Please continue to help grow this podcast - subscribe, share with your network and for Apple Podcast users - please leave a review here.
