EP18 - Handling GDN Mobile Exclusions

#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays

Categories:

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Robert Brady (@robert_brady).  Q1:If you didn't hear, Google is removing adsenseformobileapps.com as a placement exclusion and the Gmob mobile app exclusion (read more here - searchengineland.com/action-needed-…). What was your reaction in 3 words or less? (or emoji) Q1.1: Who here has been using one or both of these in their Display campaigns?  Q2: How large of a negative impact would you anticipate on your campaigns if no additional action was taken on your part?  Q3: How will you be handling it/making changes? Provide your logic because I think there are numerous potential solutions/workarounds.  Q3.1: Anyone know of a negative placements list that is just apps?  Q3.2: Would people be interested in crowdsourcing one?  Q4: What opportunities do you see opening up with this change?  Q5: Long term, who do you see as the "winners" and who do you see as the "losers" with this change? Please continue to help grow this podcast - subscribe, share with your network and for Apple Podcast users - please leave a review here.