EP169 - The Great PPC Pricing Model Debate
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What pricing model do you currently use for your PPC projects and accounts? How long have you used this method? Q2 Have you used different pricing models either overtime or by client/project? What made you change your model or use a different model for that project/client? Q3 Do you require any payments upfront for your projects or do you “bill as you go”? Why do you do it the way you do it? Q4 Do you charge for account reviews or audits? Why or why not? Are there different levels to this type of work in your opinion? Q5 Do you charge differently for Social Ads than you do Paid Search Ads? If so, how? Q6 Method: Hourly billing - pros, cons, and when/if and how it works best? Q7 Method: Set fee for project/scope of work - pros, cons and when/if, and how it works best? Q8 Method: % of ad spend - pros, cons and when/if and how it works best? Q9 Which pricing model do clients seem most comfortable with in your experience? Least comfortable with?
