EP164 - Dumpster Fire That is FB Ads

#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you currently managing any ad accounts on Facebook? If so, what industry(ies) are you advertising for? Q2 How has performance been lately? Q3 Are you having any issues with conversion tracking and/or attribution? If so, what are you seeing? And how long have you been experiencing issues or weirdness? Q4 How are audiences working for you lately? What types are you targeting or using (interest, custom, retargeting, LAL) and have you seen performance changes? Q5 Are there things that used to work fabulously in your accounts that seem to no longer work or don’t work as well? Does it vary by account and/or industry or any other factor? Q6 Have you found anything new that seems to be working for you now? Does it vary by account and/or industry or any other factor? Q7 Are you thinking about and/or are clients asking about moving some or all of their ad budget away from Facebook to other platforms? If so, what platforms are you considering instead of Facebook? Q8 If Facebook is listening, is there anything you’d like to say to them or request for their ads platform?