EP162 - Feed Based PPC Advertising
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 To help steer the conversation, what do you think of when the term “feed-based advertising” is used? Q2 Are you currently running any feed based advertising? If so, what kind(s) and on which platform(s)? Q3 Do you use a third party tool to manage your feeds? If so, which one and why? Q4 What is important to look for in a tool to run feed-based text ads for Search? Q5 What are the best/worst use-cases for feed-based text ads? Q6 Are there any “must do” or “do not do” items on your list when setting up or running feed based text ads? Q7 What is the biggest challenge you’re facing with feed-based text ads right now? If you’re not using them, what is stopping you from running feed-based ads? Q8 What are the top 3 things you can do to get a feed ready to fuel ads?
