EP160 - Cookies Getting a Reprieve

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1  What are your general thoughts on this development - the end of cookies as we know them being pushed back? Q2 Which do you think is more interesting - announcing cookie support continuing until at least 2023 or the backtracking on FLoC? Q3 With the “end of cookies” still somewhere on the horizon, does this change anything you’re doing now through the end of 2021? Why or why not? Q4 Do you think cookies, or some type of substitute technology, can ever completely go away with the advertising systems we have now? Q5 When you couple this with Apple’s ATT (App Tracking Transparency) - do you think this gives Google any kind of advantage over other ad platforms? Q6 Are you seeing impacts from  Apple's ATT now that it has been out there for a couple of months? If so, what are you seeing and it is more impactful on some platforms vs. others? Q7 Bigger question - can we do anything to help with data loss? Are you doing anything in your tracking to try to stop data loss now where you can? Increased UTM tagging? Changes in Google Analytics? Something else? Q8 What is your prediction for how this all ultimately plays out? Both for Google and with Apple’s ATT?