EP159 - Contracts & Setting Expectations
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
Categories:
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Let’s start with contracts. Do you use formal contracts? If so, how detailed are they? Were they reviewed or created by an attorney? Q2 Is there anything special that you make sure to outline specifically in your contracts? And if so, why? Q3 Are your contracts typically for a specific period of time (i.e. 6 months or a year) or are they more open ended? What are your termination terms? What are your renewal terms if there is a set starting period? Q4 Is there something that you wish you had in your contracts, but do not currently? If not, why not? Q5 Do you have any questions about contracts that we all might be able to help with? Q6 Is it your practice to review any or all of the contracts with new clients to be sure they are aware of important clauses? Why or why not? Q7 How do you go about setting client/stakeholder expectations on a new project? Do you have any type of established process for this? Q8 When there is an expectation mismatch between you and a client/stakeholder how do you handle that? Q9 What is your biggest challenge when it comes to expectation setting?
