EP151 - What If
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What if you couldn’t target search ads by keywords - what would you do instead? Would it change your strategy or approach? Q2 What if you could no longer do retargeting - what would you do instead? Q3 What if conversion actions could not be passed back into ad platforms - what would you do? Q4 What if product feeds went away and we were left with only schema? What would you do? Q5 What if you could not use lookalike or similar audiences anymore - what would you do? Q6 What if you could not utilize your first party data (like uploading customer lists to a platform) - what would you do? Q7 What if Google Ads goes fully automated - how would you adapt? Q8 What if you can no longer see audience or demographic data in platforms - what would you do?
