EP15 - LinkedIn Ads

#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by AJ Wilcox (@wilcoxaj).  Q1 Have you run #LinkedInAds? If so, what are your thoughts on its performance?  Q2 Will #LinkedInAds play a role in your advertising strategy in 2019? Why or why not?  Q3 What’s your favorite part about #LinkedInAds?  Q4 What feature(s) would you like to see in #LinkedInAds that aren’t already available?  Q5 What part does #LinkedInAds play in your sales cycle? When is it useful?  Q6 What recent #LinkedInAds updates are you most excited about?  Q7 Which #LinkedInAds ad units (Sponsored Content, Text Ads, Sponsored InMail) are you finding the most success with currently, and why?  Q8 Are you currently employing #LinkedInAds for an Account-Based Marketing (ABM) strategy? Why or why not?