EP147 - Shopping Ads in 2021
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and co host Kirk Williams (@PPCKirk) Q1 To help any beginners here: what makes Shopping different from Search, and what are some things to keep in mind when managing Shopping Ads? Q2 Standard vs. Smart Shopping (SSC)? In your experience, who wins and why? Any commonalities you’ve found as to when one works better than the other? Q3 What are examples of ways SSC (smart shopping campaign) removes data from reporting, and do you think this is a problem? Why or why not? Q4Have you developed or found any interesting ways to see some of this data again? Q5 What should we know about Microsoft Shopping Ads? What differences do you see in performance vs. Google Shopping? Q6 What do you think is an under-valued tactic to help grow Shopping Ads in 2021? Q7 What do you see as the future of Shopping Ads? What should we be watching out for - what are you paying special attention to? Q8 How do you think the recent Google privacy changes will impact Shopping Ads?
