EP147 - Shopping Ads in 2021

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and co host Kirk Williams (@PPCKirk) Q1 To help any beginners here: what makes Shopping different from Search, and what are some things to keep in mind when managing Shopping Ads? Q2 Standard vs. Smart Shopping (SSC)? In your experience, who wins and why? Any commonalities you’ve found as to when one works better than the other? Q3 What are examples of ways SSC (smart shopping campaign) removes data from reporting, and do you think this is a problem? Why or why not? Q4Have you developed or found any interesting ways to see some of this data again? Q5 What should we know about Microsoft Shopping Ads? What differences do you see in performance vs. Google Shopping? Q6 What do you think is an under-valued tactic to help grow Shopping Ads in 2021? Q7 What do you see as the future of Shopping Ads? What should we be watching out for - what are you paying special attention to? Q8 How do you think the recent Google privacy changes will impact Shopping Ads? --- Send in a voice message: https://podcasters.spotify.com/pod/show/ppcchat-roundup/message

Om Podcasten

The podcast that has been called “your go-to if you don’t make it to the #ppcchat [live discussions], and even if you do”! Join this weekly roundup of the experts giving you very practical & up to date Paid Media advice but also sharing frustrations on the latest industry updates as well as tactics issues we are all facing as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. We talk about ways to improve customer growth, bring value to your businesses, and how to focus activities so as to make the most impact. Get more of the podcast details at themarketinganu.com