EP145 - Automation - Learning To Work With The Inevitable

#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What are your general thoughts and/or attitude toward automation in PPC? Q2 What types of automation, if any, do you use regularly in your PPC accounts? Q3 Do you use any tools to help with using automation in your PPC accounts? If so, what do you like and dislike about them? Q4 What types of automation are you interested in testing in your PPC accounts? Q5 What types of automation are you NOT interested in using or testing in your PPC accounts? Q6 What is something that you wish had better automation capabilities? Q7 What is your biggest challenge when it comes to utilizing or implementing automation in your PPC accounts? Please continue to help grow this podcast - subscribe, share with your network and for Apple users - please leave a review here.