EP144 - PPC In A Cookie-less World
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How are you feeling about Google’s announced intentions to not develop a replacement for cookies or other identifying tracking? Q2 In practical terms, what do you think this will mean/how will it impact PPC when it is fully implemented (knowing what we know today)? Q3 Do you think these changes or the Apple iOS changes are/will be more impactful on PPC? Why? Q4 What questions do you have about how this will all work? Q5 Are you doing anything now to prepare for the loss in tracking data and its impacts on ad targeting? Q6 Is this a topic that you are discussing/planning to discuss with clients? What are you telling them? When do you plan to have this discussion, if you are? Q7 Knowing what we know right now about how all of this might play out - is there anything about the loss of cookies and other tracking that excites you? Q8 Knowing what we know right now about how all of this might play out - is there anything about the loss of cookies and other tracking that worries or concerns you? Q9 What would you want those working on these initiatives to know from the advertiser’s perspective? Please continue to help grow this podcast - subscribe, share with your network and for Apple Podcast users - please leave a review here.
