EP143- Big Brands Saying PPC Is Worthless
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is your response to the CEO’s quote? Q2 Are you preparing any kind of response to either proactively send or have at the ready for clients who may bring this up - specifically “we can reduce spend significantly and not hurt our results”? Q3 This seems like a great opportunity to talk about brand vs. non-brand paid search marketing. What are your thoughts on brand vs. non-brand in PPC? Q4 Most brands don’t have the brand recognition of an Airbnb (though some act as if they do!). What is your best advice or technique to help increase brand awareness and recognition via paid search or social? Q5 Are there brands with lots of name recognition that you think do a great job with PPC as well? Q6 If you could be totally unfiltered what would you say to a client who said “Well, Airbnb cut their marketing by 95% and are doing just fine, why can’t we”? Q7 If there is a myth about PPC that you wish would finally go away for good, what is it and why?
