EP140 - BMM folding into Phrase Match
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What was your initial reaction to the news that BMM will be folded into Phrase Match, starting this month? Q2 Has your thinking or opinion about this announcement changed after some time to digest it? Q3 What, if anything, do you plan to do in your existing accounts and campaigns as a result of this change? Does this differ from what you plan to do for new campaigns and/or accounts? Q4 Will you consider using Broad Match differently after this announcement? (Because we all know Google really wants us to do this…) Q5 How does the less visibility into search query data play into this for you? Either your reaction and/or your plans to work in the new system? Q6 If you were going to modify how match types worked, assuming that changes to this point could NOT be undone, how would you do it? Q7 If you could influence how keyword matching worked without restriction or constraint, what would you do? Q8 Anything else you would say to @GoogleAds - if they were listening - on keyword matching?
