EP130 - Paid Search Madlibs

#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)  Q1: Branded search campaigns are ________?   Q2 Competitor search campaigns are ___________?  Q3 Performance projections are ____________?  Q4 The sales funnel is ____________ (relative to PPC)?  Q5 The most overrated thing in PPC is ______________?  Q6 The most underrated thing in PPC is ____________?  Q7 What controversial or against the grain PPC opinion do you have that has not been covered yet?