EP129 - GA4

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and Krista Seiden (@kristaseiden)  Q1 Prior to this chat - were you aware of Google Analytics 4? If so, what did you know? Q2 Are you doing any planning or implementation of GA4 currently? Have clients asked you about it? For Krista - What is the recommendation for implementing GA4 currently? What are the biggest differences in GA4 from what we are used to? Q3 Now that you know a little more about GA4, is there a particular aspect of it that is exciting to you? Concerning to you? Confusing to you? Q4 What do you hope is included in GA4 that is not in the current version of GA? Q5 Do/have you used Big Query? It is included in GA4 - will you try it? Q6 Do you know if there will be a way to "merge" historical data from an old UA property to a GA4 property? Or are we stuck looking back just to the timeframe we set up GA4 in that particular property