EP127 - The Coming Datapocalypse & What To Do About It
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) & Simon Poulton (@SPoulton) Q1 Let’s get an idea of who is participating today - please describe your mix of search and social as well as B2B, B2C, Retail and DTC. Q2 Are you concerned about upcoming changes to tracking and attribution, such as the loss and/or blocking of cookie data? Q3 Is a bigger concern for you and your clients attribution or targeting when it comes to less available cookie/tracking data? If it is a concern at all? Q4 Are you planning and/or doing anything now to prepare for the loss of cookie data? If so, what are you planning/doing? Q5 Are you or your clients currently CCPA compliant? What steps should advertisers take here? Q6 What, if any, impact have you seen as a result of ITP changes over the past year? Q7 Have you implemented any alternative measurement solutions beyond tracking exclusively with platform pixels (such as incrementality testing, or marketing mixed modeling (MMM)? Q8 What are the biggest topics you are worried about that folks aren’t talking about?
