EP122 - Q4 - Expectations and Plans
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How are you and your clients feeling going into Q4 2020? Optimistic? Excited? Nervous? Stressed? Pessimistic? All of the above? Q2 Are you currently managing B2B, B2C or both types of accounts? Is the general feeling different by B2B or B2C? Q3 n a normal year, we would be looking at YOY (year over year) data to make plans for and measure performance in Q4 - are you planning to do this this year? If not, what are you doing instead? Q4 Do you have anything planned that is drastically different from what you have done in the past for any accounts? If so, what and why is it different this year? Q5 Are you trying anything new for Q4 2020? New platforms? New ad types? Sorcery? Prayer? Going full automation? Q6 Amazon Prime Days are coming up in 2 weeks - does this impact anything you were planning for Q4 2020? Q7 Facebook is dropping their attribution window from 28 days down to only 7 - will this impact your accounts? What, if anything, are you planning to do as a result of this change? Q8 Any bold predictions for Q4 2020?
