EP121 - The Great Google ads Query Caper of 2020
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
Categories:
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Has your opinion or thinking about Google Ads no longer showing queries without “significant” levels of searching changed since you first heard about it? Why or why not? Q2 Google Ads clarified their reasoning for this change after their initial announcement (and before we first chatted about this) to say it was for “privacy” reasons. Thoughts? Q3 What are you seeing in your account query data? How much is no longer visible? What impact is it having? Q4 Have you been able to figure any rhyme or reason as to what the thresholds might actually be? Q5 What, if anything, are you doing or plan to do to combat or work around this in your accounts? Q6 Are you proactively discussing this with clients? If so, what are you saying to them? If not, why not? Q7 What is your biggest concern with regard to query data going forward?
