EP116 - B2B Advertising
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT Andrea Cruz (@andreacruz92) Q1 Do you only do B2B or do you tackle other industries as well? Q2 What is your top issue when thinking about B2B advertising? Q3 Any interesting trends you are seeing in B2B? Q4 What platforms / tactics do you use to attract top of the funnel B2B traffic? Q5 What platforms / tactics do you use to capture middle of the funnel leads from B2B traffic? Q6 What platforms / tactics do you use to capture bottom of the funnel leads from B2B traffic? Q7 Which platform/tactic do you avoid for B2B accounts? Q8 What’s your wish list for B2B advertising?
