EP112 - YouTube Advertising
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Cory Henke (@coryhenke) Q1 What would be the advantages of testing video on YouTube vs. Facebook? Q2 For B2B advertisers specifically. Have you tested the new lead form YouTube feature, and if so, how did it perform? For those that haven’t. Why? Q3 In the last six months have you experienced growth in your YouTube budget or have you launched YouTube for an advertiser? Q4 What is the biggest hurdle for you or a brand you work with when it comes to testing or scaling the budget for YouTube? Q5 Speaking of creative, if you’ve worked on a YouTube campaign, can you tag your creative agency or internal team? We can't run our campaigns without them... Let's give them some credit. Q6 What are the best ways to evaluate a YouTube campaign with minimal conversion volume? Q7 Do you have a funnel or audience strategy when testing or optimizing your YouTube campaigns? Q8 What is the preferred length for an ad on YouTube? Q9 I am running my first YouTube campaign, what bid type should I test? Q10 Last Question. If you could request any feature from YouTube, what would it be and why?
