EP111 - Positioning in PPC

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by April Dunford (@aprildunford) Q1 What (if anything) does the term "positioning" mean to a PPC marketer? Q2 I’m interested in storytelling and how we use it in a practical way in marketing. Do you use storytelling as a tool in your work? How? Do you use a structured storytelling approach? Q3 In my work as a consultant, I am often working with teams to help them think about their product in new ways. Do you find yourself doing this? How do you help teams understand that a new perspective might be needed? Is this relevant in PPC? Q4 Describe what you used to do before you used our product? What made you decide to try something else? Once you did, what other potential solutions did you look at? This helps me understand what my real competitors are - including status quo