EP110 - Local PPC

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem) Q1 Let's start with ad copy. Other than Headline 1, what ways are you using ads for local ppc campaigns Q2 Along the lines ad adcopy, what are your strategies for ad extensions. We a lot talked about extensions earlier this month, what are your go-tos for local campaigns Q3 Let's talk campaign structure/strategy. How are you focusing on areas that may outperform others? Q4 Along the lines of account structure, do you typically target by zip, city/town or radius? (Yes, it depends is a valid answer :) ) Q5 Let's talk keywords. Do you tend to run your keywords in your area without town names, with, or both? eg - Philadelphia furniture store vs furniture store Q5.1 Does anyone run JUST local terms and not core terms. I don't think there is enoigh traffic in most cases to warrant that (unless a small budget), but curious if anyone does it Q6 Switching over to defence, how aggressive are you with adding negative locations (if at all) and negative town names? Q7 Final question - How aggressive are you with local landing pages as far as "per area". Do you have multiple LP's for each zips, groups of areas, etc. Feel free to mention any local ppc LP tips