EP108 - Ad Extensions
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem) Q1 What is/are your go-to ad extensions? The ones you feel either perform the best or extensions you almost always utilize in your campaigns. Q2 On the flipside, what extensions do you rarely use, either due ot lack of need, or lack of performance? Q3 What extensions did you used to have in your accounts that you miss? The extensions that got away... Q4 Let's talk strategy, what are some cool ways you are utilizing ad extensions? Q4.2 And are you testing any new strategies or ad extensions, but don't have results just yet? Q5 What's your biggest constrain, pet peeve, etc, regarding ad extensions? Q6 When planning out your adcopy and extensions, do you tend to repeat some calls to action (eg - free shipping, free consults, etc) or do you have separate CTAs for all ads and extensions Q7 Any Extensions on your PPC Wishlist?
