EP105 - Ad copy
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you found that particular ad copy is working well in search ads right now? Has it changed from what has historically worked well? Q2 Have you found that particular ad copy is working well in social ads right now? Has it changed from what has historically worked well? Q3 Are you testing ad copy more, less or about the same as pre-pandemic times? If your cadence has changed, why has it changed? Q4 Where do you find inspiration for ad copy? Q5 Are there ad copy tests that you want to run, but have not been able to? Why were you not able to do the testing you wanted to? Q6 What is your process for creating new ad copy? Do you do a bunch of full ads at a time? Create a lot of components you can mix and match? Something else? Q7 What is your biggest frustration with creating ad copy? Q8 If you could change something about the platform’s rules or limitations on ad copy, what would it be and why?
