EP10 - Conversion Rate Optimisation (CRO)
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Kyle Shurtz (@kyleshurtz). Q1. What's your preferred landing page tool to create new pages and why? Q2 - Let's jump into the analysis. What's your go to tool for insights on behavior with the page? Are you team @hotjar? Or maybe team @CrazyEgg ? Q3 Let's collaborate #ppcchat what is one of the best A/B tests you have run that really moved the needle? Q4 - Similar question but how about multivariate testing? Does anyone have some success stories using mutliple pages and what was the strategy? Q5 - When approaching a CRO project what does your strategy session look like? How far in advance are you planning new tests? Q6 - For the eComm experts. What tests do you run to improve sales and average order value? Q7 - How do you influence post conversion metrics utilizing PPC?
