EP1 - Ad Copies & Ad Extensions
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem). Q1 First let’s quickly chat about the “old” ads. Do you still have Standard Text Ads in campaigns or have you completely switched over to ETAs? If so, any accounts that still have over 50% STAs due to performance? Q2 In the past, we never had enough characters. Now that you have a lot more in the description line, do you tend to fill it or come close? Or have you found it’s more than enough and sometimes less is more (especially with ad extensions)? Q3 For ad testing, are you doing strictly 2 ads for A/B or working 3+ or more per adgroup? And how are you handling ad rotation settings for testing as well? Q4 Is anyone letting Google write their ads or having any success with it Ads added by Adwords (feel free to rant ;) Q5 Before we move over to ad extensions – Anyone want to share any trends or new strategies they’ve seen or tested with text ads? Good or bad
