How to create a celebrity-driven product that sells out within hours with multi-award-winning CEO Shelley Sullivan

In this episode of the Powerful Stories Podcast, we had the opportunity to hear from Shelley Sullivan, who has just launched a collaboration with Celeste Barber for MCoBeauty, a luxe for less beauty brand which is the fastest-growing beauty brand in Australia, with over a half a million dollars in sales in just 24 hours! We discuss the #celesteeffect as she posted to her 7.7 million followers and within 24 hours Shelley saw sales leap by 500%. This is an extraordinary result for a collaboration. ‘The power of Celeste is the biggest celebrity push I’ve seen in history. She is a real woman’ says Shelley. The majority of Shelley’s brand launches have featured global stars and incredible events firmly placing Shelley on the radar of the worlds media and beauty distribution networks  – the last with Karl Lagerfied in Paris.  We are officially ‘grounded’ in Australia– so how is Shelley still seeing results? ‘We only align with ambassadors that choose their partners carefully. The power of social media is incredible and it is how you work that to the benefit of the brand.’ For us it is about education says Shelley. Tory has known Shelley for many years. She is a woman who is not afraid of stepping into her power zone and living life to the beat of her own creative drum. Its inspirational – but it takes guts to back yourself and make the dreams you have a reality. ‘I did it my accident –I knew my modelling agency career could only go so far, and I always wanted to create my own destiny and have my own financial stability. So, I started with a heated eyelash curler.’ This vision saw Shelley create the ModelCo business from a one product dream to the international cosmetics empire it is today. ‘Quality product, innovation, in the right hands of the right people and the right marketing strategy will make it sell.’ Finding the right man to support a woman on the rise is rare. But as Shelley’s husband works with her his business tips have been invaluable. Surrounding yourself with the right tribe is a factor so how does Shelley take time out and place her trust in others? ‘It has taken a long time to find the right people. They want a humble leader who is willing to get their hands dirty, and to be treated equally. In Forbes magazine, Shelley said, “I constantly challenge myself” this always leads to opportunity. ‘You need to able to be agile and shift gears.’ When you are in the corporate market it is very hard to agile, but here Shelley is. ‘We have a multi-layered strategy – we have 130 influencers at any one time.’ Shelley is clearly living a life with a happy heart. She has a blended family, global business and much-loved friendships. So, how too can we transform our lives and bring our destiny into alignment so that each day they wake up with a happy heart? ‘Success to me isn’t about money – it is about happiness. You need to push the boundaries and create the unimaginable.’ And finally, Shelley’s most powerful steps for stepping into your true power and potential is to ‘follow your instinct.’ So, sit back and enjoy this powerful story with the extraordinary Shelley Sullivan. Links: Sign up to the Powerful Steps #coffeechallenge to gain Tory’s proven formula for building a global network, with three coffee dates a week. It’s how she connected with the guests on this podcast. Each one is an authentic and trusted connection  Powerful Steps Follow @powerfulsteps on Instagram Powerful Steps on LinkedIn ModelCo Follow @modelco on Instagram Check out @celestebarber on Instagram See omnystudio.com/listener for privacy information.