Nate Morris: Entrepreneurial environmentalism

Contrary to what some critics say, capitalism can be good for the environment. For one, it creates the wealth necessary for new innovations like renewable energy. In addition to that, the digital age has allowed economies to begin decreasing waste by dematerializing the economy and by improving information-sharing among individuals and businesses. Today, I’m speaking with Nate Morris to discuss the implementation of that second process within the waste management industry. Nate is the founder and CEO of Rubicon, a software company dedicated to modernizing the waste management business. Nate has been featured on Fortune Magazine’s 40 Under 40 list and has been recognized as a Young Global Leader by the World Economic Forum. You can also check out the transcript of this podcast here.