Building Your Audience, with Mike Koenigs
A lot has changed in broadcasting. It’s not as hard, risky, or expensive as it used to be. There’s no barrier for anyone to go online and start—which can be both a good thing and a bad thing. Dan Sullivan, Gord Vickman, and special guest Mike Koenigs share proven strategies to build an audience that will stick around. Looking for shortcuts: It’s desirable to be trained and taught by people who have been through what you have or worse because you’re looking for shortcuts. Facilitated by technology: The activity of selling has to be facilitated by technological solutions, especially as they get more powerful. Moving target: Using technology to promote, market, and create buying behaviors is always a moving target. Delicate balance: Taking on whatever the cutting edge is without alienating the masses is a delicate balance. Biggest challenge: The biggest challenge anyone has now is that everyone is online, and it costs nothing to broadcast. Different rules: The rules that work for scarce mediums don’t work for abundant mediums. Personality matters: Audience-building might have as much to do with your personality as it does with the work you’re putting in. Magical way: Some people just know how to manifest and manage energy in a magical way. In This Episode:To reach Mike Koenigs visit: https://www.mikekoenigs.com/super-power-accelerator/Listen to the Capability Amplifier podcast: https://capabilityamplifier.com/