Is Place Branding Useful?

Place Brand Leaders Podcast - A podcast by The Place Brand Observer

Try Bookbeat 60! days for free, click here

Try Bookbeat 60! days for free, click here

Enjoy a whole world of audiobooks and e-books, everything from new releases to the classics

 Sponsored

Categories:

Business

A short reflection on the question: why engage with place branding, how useful is it? With insights from the TPBO panel of experts, published in An Insider's Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries (Springer, 2021).

Visit the podcast's native language site