Why Many Place Branding Projects Fail
Place Brand Leaders Podcast - A podcast by The Place Brand Observer
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To some extent, failure may seem inevitable, considering the ambitious goals which drive most place branding projects. In this shortcast I share a summary of the most frequent reasons why place branding initiatives fail. A summary of our expert panel's views on the topic, as shared in An Insider's Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries (Springer, 2021).
