#25 Vesta Kids - Changing the way children engage online
I was joined by Gemma Bloemen; Gemma was the Chief Operating Officer at Elder Technologies, a Series B health tech startup for the past 3.5 years, where she helped the company scale from 20 to 120 people and raise a series B in 2019. She has been an angel investor for the past two years and is very interested in Healthtech, Marketplaces, Agetech, Silver economy and Sustainability. 80% of her investments have been in female founders. Previously, Gemma was a senior manager at Uber in the UK where she co-chaired Women of Uber in 2017, and before that she was a consultant at McKinsey. Gemma left Elder this summer and has joined Creandum as an investment principal. Creandum is a pan European early-stage VC fund, having invested in companies like Spotify, Trade Republic and Depop. Gemma covers the London market and is focused on both B2C and B2B technology businesses. Pitching to us was Charlotte Melia, founder of Vesta Kids, a B2B2C subscription web platform and app providing educational, safe & active content for working parents and their wider families. Looking to sell the platform as a "perk" to companies to be able to provide their employees with kids with a video library and live, high-production content that they can get active with, learn and have fun. There is also a large emphasis on producing content that allows neuro-diverse children and neuro-typical children to play and learn together rather than being segregated. The founding team already have a successful events business that puts on bespoke events for the super-rich, so they come with a lot of expertise in production. We dug down on competing with big boys such as Netflix and Disney, being able to keep production values high, will online learning remain the norm post covid and the B2B2C vs B2C model.