The ‘Dos and Don’ts’ Of EU Food Supplement Innovation, With Jenson R+’s Mihai Inceu

In this episode, HBW Insight talks to Mihai Inceu about the challenges of innovating in Europe’s thriving food supplements market. Senior Regulatory Affairs Officer at Jenson R+, Inceu highlights some of the issue companies face in putting new wellness products onto the European market, particularly if they want to make health claims for herbal ingredients, also known as botanicals. As well as giving good advice about how to avoid getting into trouble with regulators, Inceu also points to some of the latest trends in this dynamic consumer healthcare space.