No Greenwashing: Navigating The UK Green Claims Code, with PHD Marketing's Jo Stephenson

How can self-care companies operating in the UK avoid 'greenwashing' when making environmental claims for their OTC brands? In this episode, HBW Insight's David Ridley speaks to PHD Marketing managing director Jo Stephenson about the new UK Green Claims Code, and how OTC firms can navigate this new guidance on making claims for 'eco-friendly' products. We also chat about the wider implications of sustainability for the consumer healthcare industry, with advice for companies small and large for how to begin to take strategic action against climate change in 2022.