Kevin the Carrot, Threatening Beer Ads and Chocolate! Peter Smith's Bad Buying Podcast Episode 7

I talk about marketing and advertising and how the "multiplier effect" makes it a very interesting spend category. The Aldi supermarekt Kevin the Carrot Xmas campaign is a great example of good buying; Schlitz Beer provides the opposite case study.  Then we look at how Easter Egg packaging can make or break the success of the product ... sometimes not spending enough can be Bad Buying!

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Organizations waste billions through spending their money badly, through failures, frauds and... you know what! In this podcast, industry expert Peter Smith explores cases of Bad Buying, looks at why they happen, and what people and organizations can do to avoid such disasters. Full of shocking, sometimes almost unbelievable stories, along with a bit of humour, Peter Smith's Bad Buying podcast is entertaining and enlightening for anyone interested in business, how government spends our money, or how to make their own organisation’s cash go further!