(Part 2) Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t

Welcome to part two of Ralph Burns and John Moran’s discussion from the previous episode. John, who is Tier 11’s newest Chief Strategist, and Ralph are having a conversation about the often-misunderstood world of digital marketing metrics, particularly ROAS (Return on Ad Spend). With a wealth of experience and a fresh perspective, John challenges the traditional reliance on ROAS, introducing a more impactful metric that promises to revolutionize how businesses measure online advertising success. Through a mix of theory and practical insights, including screen shares and real-world examples, part two uncovers the pitfalls of conventional strategies and shines a light on the path toward truly effective multi-channel marketing. This discussion not only challenges existing norms but will also equip you with the knowledge to drive your business forward in the increasingly complex digital landscape.Chapters:00:00:00 - Unveiling Multi-Channel Marketing Secrets with John Moran00:01:59 - Beyond ROAS: Seeking Deeper Marketing Truths00:03:38 - Success Story: Refining Strategies for Optimal ROI00:07:54 - John Moran's No-Fail Principle for Digital Success00:12:06 - Winning Strategies: Prioritizing High-Profit Products00:13:16 - Meta Advertising Mastery: Boosting Profit Margins00:17:20 - Strategic Overhauls: From Insight to Impact00:20:17 - Spotlight on Success: The Revolutionary Beef Cheek Campaign00:23:59 - Rethinking Metrics: The Vital Signs of Business Health00:25:38 - The Art of Scaling: Mastering Efficient Ad Expenditure00:28:51 - Unity in Action and Final Reflections: Collaborative Paths to Marketing TriumphLINKS AND RESOURCES:PT on TelegramEpisode 573: 5 Reasons Why You Should Be Hiring In South AmericaEpisode 568: Why Attribution Is Gonna Get WORSE, Agencies Sucking And The “7-11-4 Rule” With Neil Patel & Eric SiuTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:

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Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Kasim Aslam. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.