Episode 384: The Superstorm of Marketing Challenges in 2022 with Chris Mercer

The only thing worse than not knowing how you failed is not knowing how you succeeded. On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Chris Mercer, founder of MeasurementMarketing.io, to talk about getting leads and sales for your business through measurement. Kasim calls Mercer “one of the only non-posers in the attribution/measurement game online, the most important voice in digital marketing right now, and the smartest guy in the space.” The scary thing for marketers, Mercer says, is that every day it’s getting harder to measure. Tech is changing, laws are making it harder, and users don’t want to be measured. But there are still plenty of ways to get around all of that, and MeasurementMarketing.io can help you do it.Listen in for some helpful tips on figuring out how you got your results, so you know what action to take next.IN THIS EPISODE YOU’LL LEARN:What you need to know about modeling attribution on Facebook and GoogleHow to work with measurement in a company culture How to take clients from awareness to engagement to completion to measurementWhere to get free measurement training LINKS AND RESOURCES MENTIONED IN THIS EPISODE:FREE Measurement Toolbox from MeasurementMarketing.ioFree Measurement Training on YouTubeMeasurementMarketing.ioPerpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on