EP289: Digging Deeper: What You Can Do Right Now to Prepare for iOS 14

The iOS update is coming and all we can do as marketers is prepare as much as possible for it. In this episode, founder of Wicked Reports Scott DesGrosseilliers is giving us more information on what to expect with the new Apple iOS update. Scott talks about what the difference will be between first-party data and third-party data, what the real benefit of all of this is for Apple, and a solution (from a tracking perspective) to avoid third-party data through iOS. RESOURCES MENTIONED IN THIS EPISODE Work with Tier 11 Wicked Reports PlusThis Zapier Facebook Lead Ads Integrations Apple App Tracking Transparency  How Apple’s iOS 14 Release May Affect Your Ads | Facebook App Store User Privacy and Data Use Apple Facebook Tracking Notification Follow The Money: How Marketing Attribution Gives You a Strategic Edge 1st Party Data, 2nd Party Data, 3rd Party Data: What Does It All Mean? What is an API? Are you prepared for iOS14? Quiz Wicked Reports Website Free Masterclass: Ad Attribution and ROAS Optimization Wicked Reports 3 Minute Demo Episode 287: What Facebook Marketers Need to Know About the iOS 14 Update Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode:New Ecommerce Strategies Webinar

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Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Kasim Aslam. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.