EP187: How to Negotiate the Facebook Policy Minefield in 2019

Facebook’s advertising policies are constantly changing to keep up with the ever-evolving landscape of the social network. It’s important for us as advertisers to stay in the know so that we can follow the rules and stay out of trouble. In this episode, the hosts cover updates to the ad policy to make sure everyone is up to date. They explain how Facebook defines a low-quality ad on their platform, how your landing page can hurt your ad’s quality, and how to see what ads have a negative user response. IN THIS EPISODE YOU’LL LEARN: The 3 components of a Facebook Ad that wins the Facebook Ad Auction (Bid x Estimated Action Rate x User Value) Why a user clicking “Hide All Posts From Advertiser” or leaving a negative comment is 100x more powerful than a like The 3 reasons Facebook flags an ad as low quality: exaggerated headlines, withholding information, and engagement bait Where to find out why your ad was disapproved by Facebook LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Facebook Policy Edit Campaigns, Ad Sets, or Ads | Facebook Policy GTmetrix Pingdom Tier 11 Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office) Episode 186: How To Succeed in the Facebook Policy Minefield in 2019 Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Tier 11 Data Suite AppSumo - 13% off with code traffic13