The Critical Impact of Failure: Redefining L&D’s Value to the Enterprise

In this episode, we dive deep into a transformational element of the 5 Moments of Need methodology: the Critical Impact of Failure (CIF). Bob Mosher is joined by none other than Dr. Conrad Gottfredson—pioneer of performance-first learning design—to unpack the critical role CIF plays in shaping instructional decisions and, more importantly, organizational impact. Together, they explore why not all skills are created equal, how CIF can be used to prioritize learning investments, and how this simple yet powerful lens helps L&D professionals align efforts with true business risk and value. If you're ready to shift from training everything to enabling performance where it matters most—this episode is for you. Tune in for a compelling conversation that might just change how you define learning’s value.   Have questions about this content or another resource on the site? Let us know! Use this form to let us know you’re interested in scheduling a call with a member of the team. We’re always happy to discuss your current, future, or aspirational initiatives in real-time. For more 5 Moments of Need resources, attend the Summit, visit our website, join the conversation, download our ebook, and subscribe to this podcast so as not to miss a single episode. Copyright © 2025 by APPLY Synergies, LLC | All Rights Reserved.