Editorial strategy deep dive, with Booking.com’s Juliette Olah

Juliette Olah joined Booking.com in March 2020 - a scary time for the travel industry, but a fantastic opportunity to elevate editorial long-form content. In this episode, she takes us through building a net-new editorial strategy for the global travel brand - and how she sold it in to stakeholders throughout the company. This is an editorial strategy masterclass!Timestamps:1:01 Juilette's role1:20 The state of editorial at Booking.com when Juliette joined2:22 The key elements of an editorial strategy4:19 Measurement and KPIs for editorial5:22 What's a content pillar?6:33 Where translation and localization fit in9:42 How Juliette got stakeholder buy-in for her new editorial strategy12:25 Remember, your content is competing with all other content