S5E18 - How To Build and Sell A 7 Figure E-commerce Brand With Scott Cartwright

This episode is brought to you by ⁠⁠⁠⁠⁠Leadfeeder⁠⁠⁠⁠⁠. With ⁠⁠Leadfeeder⁠⁠, you can find out which companies are visiting your site and turn them into valuable leads for your business. In this episode of the Payback Time podcast, host Sean Tepper sits down with e-commerce entrepreneur Scott Cartwright, the Strategic Brand Builder at The Skincare Sherpa. Together, they deep dive into a skincare company he built and sold for 7-figures. They specifically discuss how he found product-market fit, how he marketed his product, how he leveraged Amazon, and his exit multiple. In the ever-evolving world of e-commerce, building a successful brand is a challenging yet rewarding endeavor. Scott Cartwright's story offers invaluable lessons for aspiring entrepreneurs looking to navigate the complexities of product development, marketing, and scaling. Key Timecodes (00:36) - Show intro and background history (04:28) - Deeper into his background history (08:14) - A practical advice about his e-commerce experience (09:39) - Understanding his production process (12:03) - Deeper into his business strategies (16:35) - Commercial break (Leadfeeder) (17:12) - How to achieve product market fit (22:10) - The importance of listening to the customers (25:33) - A bit about his numbers (32:24) - Embrace a cause or a story to get a focused business (28:32) - Commercial break (TYKR) (29:10) - Understanding his marketing and sales tactics (33:04) - What is his Amazon's growth strategy (37:48) - A key takeaway from the guest (43:49) - Guest contacts